1. Responsible to existing brands and new technologies profitable growth for assigned crops
2. Manage life cycle of responsible product from market needs identification, brand development, product proposition, GTM management, etc
3. In charge of assigned brands--- In charge of PLCM for existing brands--- Owns understanding of customer, market competition and business partner needs--- Conducts price / volume / profit analysis and develops the optimum marketing pricing strategies and implements them--- Interprets and translates commercial issues into the local project plan.--- Work with Crop team and commercial team on Annual Integrated Market plan, campaign plan, etc.--- In charge of demand and forecasting for its brands, managing for aging inventory (exit GMID ….)
4. In charge of new technology--- Including the validation of technical concepts and product concepts, supported by the LPCT organization--- Creates the sales and expense forecasts, and accountable for Business Case for new projects,--- In charge of marketing and launch plan, works within local product concept teams on commercial and technical positioning at customer level.--- Designs and implements pre-launch and post-launch communications for projects
职能类别：市场/营销/拓展经理 关键字：市场营销市场开发市场策划市场推广品牌策划策略规划市场信息收集及分析市场战略规划市场数据分析