Lotus Bakeries China: Lotus Bakeries China is is part of the Area Asia - Offices. The organization plays a very important role of adapting to the commercial specificities of the market and the culture of the country. It is crucially important that the commercial policy reflects its own particular market. Lotus Bakeries started business in China in 2004 via TED Shanghai Food. In the period 2004-2009 the company created a stable growth of Lotus Original Caramelized Biscuits mainly in high-end premium supermarkets. In 2009 Lotus Bakeries opened their Representative Office in Shanghai to support the development of the Lotus brand and the business. In March 2010 the business continued via Goodwell China Marketing Services. During the Shanghai 2010 World Expo Lotus Bakeries sampled over 6 million Original Caramelised biscuits for free in the six months at the entrance of the EU-Belgium pavilion. This was one of the major breakthroughs in China as 95% of the visitors were Chinese from all over the country. In 2014 Lotus Bakeries established their office located in Shanghai and took over the business from Goodwell China Marketing Services. Lotus Bakeries China is responsible for the import, warehousing, distribution, sales and marketing in China. In the last couple of years the company has established sustainable growth in China. Lotus Biscoff is sold throughout China. You will find the product in over 90 major cities in 30 different provinces at all main (international oriented) supermarkets like Carrefour, Auchan, Metro, Walmart, Fresh Market, Olé, Tesco, Citishop, etc. An important part of the sales also goes via internet websites such as Taobao, Tmall, 360 Buy, Amazon, etc. The out of home channel offers an interesting opportunity for further development of sales and brand building based on the “every coffee needs a lotus” concept. This concept has proven to be successful in all international markets Lotus is in.