Established in 2012, Hopscotch is India’s leading kids fashion brand positioned at the sweet spot of aspiration and affordability. The brand features the latest trends in kids fashion on its store online, and has served over 30 lac parents across 1,300 Indian cities. Hopscotch was founded by Harvard Business School Alumnus - Rahul Anand. Rahul observed that India was the #1 kids market in the world with a strong legacy of textile looms and manufacturing. With social media, Indian parents are increasingly exposed to fashion styles across the world and aspiring for more. Despite this tremendous domestic demand, Indian consumers were starved of fashionable clothing that was affordable. India lacked a dominant kids brand. He founded Hopscotch to provide Indian parents access to kid’s fashion., Using technology, Hopscotch today launches 500 new and trendy items daily, and at jaw dropping price points.