Creative is the worldwide leader in digital entertainment products. Founded in Singapore in 1981, Creative started with the vision that multimedia would revolutionise the way people interact with their PCs. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting-edge audio solutions, premium wireless speakers, high performance earphone products and portable media devices. The company's innovative hardware, proprietary technology, applications and services enable consumers to experience high-quality digital entertainment - anytime, anywhere. Since launching the phenomenally successful Sound Blaster sound cards and setting the de-facto standard for PC audio in 1989, Creative has been able to leverage on its leading-edge audio technology, a huge user base of 400 million, and strong brand name to expand into the exciting lifestyle Personal Digital Entertainment (PDE) market. Creative is now well recognised as a global leader for product innovation in the audio and PDE segments, offering consumers a complete, high quality digital entertainment experience through Creative's hardware, software applications and services. Finding the perfect balance between form and function, Creative strives for every product to be a sensory feast for the eyes and ears.